From Gumboots to luxury swimming pools, the impressive 100+ year journey of a NZ Swimming Pool icon

It’s hard to believe that there was a time when Paramount Pools didn’t exist. This NZ swimming pool icon has been around for over 100 years, and its story is one of impressive evolution. From humble beginnings producing gumboots, the company later transitioned into making swimming pools and selling spa pools. Let’s dive deeper into what has made this company so successful.  

100+ Years of a Swimming Pool Giant

During the course of its long history, Paramount Pools has been at the forefront of innovation in New Zealand. The origins of Paramount Pools started over 100 years ago, with the establishment of Para Rubber, by George Waldmar Skellerup, a Danish immigrant selling a variety of imported rubber products. The first Para Rubber store opened in 1910 which was a great success; it’s fair to say almost all New Zealanders would have owned a pair of Skellerups at some point in their life.

Over the years, Para Rubber started diversifying its product range and soon recognised an opportunity to expand into new territory: swimming pools. This led to the company Para Pools being established, and in 1967 the first iconic Para Pool was invented and was an instant success. Generations have learned to swim, splashed, played, and relaxed in a Paramount Pool – a testament to the company’s success and longevity. From one classic kiwi product to another, Paramount Pools is truly a NZ icon.

Fast forward 50 years, the business is now known as Paramount Pools (created from the original Para wholesale Pools business). It has the largest range of swimming pools in NZ with a wide variety of above ground pools and in ground pools to choose from. The company has established a strong network of suppliers and distributors, including its own retail stores. Paramount Pools still manufactures Para Pools, but now also offers other lines. 

The Evolution of an Iconic NZ Swimming Pool Brand

What is the secret to Paramount Pools’ success? Continuous innovation while staying true to its values. It keeps Paramount Pools grounded and in touch with consumer needs.  

Strong Core Values

  1. Commitment to quality

Paramount Pools’ commitment to quality comes as no surprise. This commitment begins with selecting the highest quality materials and continues through to the completion of a high-quality swimming pool installation. This ensures these NZ swimming pools will be durable so that kiwi families can enjoy them stress-free for many years to come.

  1. Commitment to customer service

The pool-buying process can be a bit overwhelming; after all, there are so many options to choose from and so many things to consider! The team at Paramount Pools understands this, so they make the buying process as simple as possible. From the moment you walk into the store to the moment your pool is installed, they strive to ensure a pleasant experience at every step. The goal is for you to have a smooth, seamless experience. Having knowledgeable staff on hand in the store and over the phone enhances this experience, as they provide guidance and advice throughout the whole process.

Paramount Pools go that extra mile for its customers by maintaining an ongoing relationship with them through Paramount Pools go that extra mile for its customers by maintaining an ongoing relationship with them through its own stores and dealer network. The company’s aftercare services once again clearly show its commitment to customer service. Paramount Pools provides its customers with free digital water testing services in all of its stores and ongoing expert advice on whatever questions or problems you may have, regardless of the type of pool you have. Paramount Pools will provide you with the chemicals you need and will explain how to keep your pool at optimal levels. Since Paramount Pools also manufactures pools, its experience and resources enable the company to provide parts, repairs, and services with ease. You also have the peace of mind of knowing that if you ever experience problems with your pool, there is a store nearby. When you buy from suppliers who do not have a storefront, where do you turn if something goes wrong?  

  1. Commitment to providing customers with solutions

Paramount Pools has always been a company that looks to the future. From early on, the company has strived to keep up to date with the latest trends and consumer preferences. Paramount Pools are always looking for new and innovative ways to improve its products and services. This commitment to providing customers with solutions that meet their ever-changing needs has been a cornerstone of Paramount Pools’ success. As a result, the company has earned the trust and loyalty of its customers, who know that they can always count on Paramount Pools to deliver the best possible pool experience. A bonus with choosing a Paramount Pool is that because they are NZ made, supply is local, meaning you don’t have to wait months for your pool to arrive from overseas.

  1. Keeping swimming pools within reach for more families

There’s nothing quite like cooling off in your own pool on a hot summer day. But for most NZ families, getting their own backyard swimming pool has always been out of reach. It is Paramount Pools’ mission to make swimming pools more accessible to families across the country. The company aim to provide families with the opportunity to create their own backyard oasis without breaking the bank. Paramount Pools achieves this by offering high-quality, yet affordable pools.

Success Through Continually Embracing The Latest Trends and Consumer Preferences

Paramount Pools has managed to stay true to its roots and core values while continuing to meet the ever-changing needs of consumers. The company has leveraged its extensive experience and knowledge of the industry in order to continue expanding its product range. Whether through cutting-edge technologies or innovative approaches to design, Paramount Pools is continuously adapting and growing to ensure that it remains a key player in the pool manufacturing sector.

The company recognizes that it is the equipment, correct water chemistry and outdoor living area that transform an outdoor pool into the ultimate luxury experience.  Paramount Pools’ offers the whole package in a seamless experience and has established key supplier relationships with industry leaders such as Poolquip, Abgal, Emaux, Pool Controls, and so on. It is clear that Paramount Pools stand by the reputation of the equipment it supplies.

One key evolution of Paramount Pools was the introduction of inground pools. Back in the day, most of the NZ swimming pools available were above ground level, but as people began to value seamless and minimalistic outdoor areas, Paramount Pools adapted. Today, the company offers an impressive range of inground and custom pools. These pools are luxurious and beautiful, and yet they are around a third to half of the price of concrete pools. 

Vinyl or Concrete? A Key Decision In Paramount Pools’ Success

The decision to manufacture and sell vinyl pools over concrete pools became a key factor in Paramount Pools’ success and still is to this day. There are a few key benefits of vinyl swimming pools compared to concrete swimming pools that made the decision for Paramount Pools clear:

  1. Vinyl swimming pools cost less. Most concrete pools start at $35,000 and can reach $100,000.
  1. Vinyl liners are more stable and durable. Concrete liners can crack due to soil volatility and earth movement, which is especially problematic in earthquake-prone countries like ours. Vinyl swimming pools don’t have this problem as they do not chip, peel, crack, separate or blister.
  1. Vinyl pools are low maintenance. Vinyl swimming pool liners typically last 10 to 20 years, so you can go decades without replacing them. But when it comes time to freshen up, they can be replaced from as little as $1500 + installation.
  1. Vinyl pools are easier to clean. They are resistant to algae and UV fading, and will not crack, peel, blister, or separate. Vinyl pool liners are extremely durable and easy to maintain. Since they are non-porous and treated to resist algae, they require fewer chemicals to maintain sparkling water.
  1. Another great benefit of vinyl pools is that they are DIY-friendly. If you’re handy and have some time on your hands, you can save money by installing the pool yourself. Many pools from 40 years ago were home projects, so it’s definitely possible to do it yourself if you’re up for the challenge. Of course, if you don’t have the time or skill for a DIY project, you can always opt for a full installation service. Either way, you’ll be enjoying your new pool in no time!

This decision to manufacture vinyl swimming pools has allowed Paramount Pools to offer pools that are not only of high quality but are also accessible for the average kiwi family. This once again links Paramount Pools’ success back to the commitment to its four core values.

So What’s Next For Paramount Pools?

There you have it, the story of Paramount Pools! It’s truly amazing to see how far the company has come over the years. From its humble beginnings producing gumboots to now being one of the key NZ swimming pool manufacturers, Paramount Pools has definitely made its mark on the industry. Who knows what the future holds for this iconic NZ company, but one thing is for sure – with its track record of continuous innovation and dedication to quality, we can be sure that the company will continue to be a force to be reckoned with for many years to come!



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