INFORMATION ABOUT OUR ORGANISATION AND WEBSITE
The business purpose of this website is to provide visitors: (1) with knowledge of the features and benefits of the complete line of swimming pools, spas, chemicals, filtration and accessories; (2) with purchasing-related information such as available incentives, services, product inventory and contact details of any person, sole trader, partnership, business, dealer and/or dealership that sells products manufactured and/or distributed by Poolquip; (3) the ability to save and share certain content that is of interest to you such as your favourite swimming pools, spas, technologies, and photos and videos; (4) the opportunity to comment on various posts and blogs; and (5) the opportunity to share your story regarding a Poolquip product.
PERSONALLY IDENTIFIABLE INFORMATION WE COLLECT FROM YOU
When you visit www.paramountpools.co.nz and various other similar and/or related sites we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, e-mail address and credit card number if you make a purchase. If you opt not to provide us with personal information you can still access our website, however you may be unable to participate in certain promotions, create login credentials in order to use certain functionalities on the site, or receive product information or make on line purchases.
Certain pages within this website may allow you to create login credentials by typing in your user name/ID and password and other information. If you choose to create login credentials we will store these login credentials.
Our primary goal in collecting personal information from you when you visit www.paramountpools.co.nz and various other similar and/or related sites is to provide you the functionality and services that you need to have a meaningful and customised experience while using the site features. We need to collect personal information in order to fulfill a site user request such as mailing a brochure, lead generation, sending marketing or promotional materials including e-mails or other information, and fulfill purchases.
You may be able to post things, such as reviews or stories, to this site. In doing so, your name may also be posted. Please keep in mind that if you disclose personally identifiable information or other sensitive data through a chat room, message board, or other public online forums, this information may be collected and used by others.
This site may use session and persistent “cookies” to collect personally identifiable information.
HOW WE USE THE PERSONALLY IDENTIFIABLE INFORMATION WE COLLECT
Personally identifiable information collected on www.paramountpools.co.nz and various other similar and/or related sites may be used to:
- Fulfill a site user request (e.g., brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information, save or share content)
- Fulfill and deliver an order for goods or services
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Make the user experience more customer friendly
- Contact you if necessary in the course of processing or shipping an order for products or services
- Generate site analytics that improve our site layout, content, product offerings and services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Match personal data collected here with data about you that we collect through other sources
- Comply with legal requirements
OTHER (NON-PERSONALLY IDENTIFIABLE) INFORMATION WE COLLECT FROM SITE VISITORS
During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personally identifiable information. www.paramountpools.co.nz and various other similar and/or related sites collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information may include information such as tracking the site pages that are visited, the amount of time spent on our site, clicks, page views, events (which shopping tools you interacted with), and post code.
If you visit a related mobile site or are directed to this site via a QR Code that you scanned, we collect additional non-personal information that may include the type/model of the mobile device viewing the site and the mobile device’s service provider.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits and peak site usage time, and to perform site click through analysis and site layout re-design.
We may use session and persistent “cookies,” session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, Flurry, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 – Methods to Collect Information.
HOW WE USE THE AGGREGATE OR NON-PERSONALLY IDENTIFIABLE INFORMATION WE COLLECT
Non-Personally identifiable information collected on www.paramountpools.co.nz and various other similar and/or related sites may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
- Make the user experience more customer friendly
www.paramountpools.co.nz and various other similar and/or related sites utilises non-personal data for the purpose of performing analytics on the users’ experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- May involve the use of a third-party vendor acting on behalf of www.paramountpools.co.nz and various other similar and/or related sites
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Poolquip or affiliated websites or to track other events within or across this and other Poolquip and affiliated websites
- Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way other than to provide these services to Poolquip and they may not share or resell this data
METHODS TO COLLECT INFORMATION AND INTEREST-BASED/ONLINE BEHAVIOURAL ADVERTISING
A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.
A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
This site may use a third party to deliver site functionality such as fulfilling your request to purchase items from our online store. In performing this function the third party may place a persistent cookie on your computer or have to gather personal information from you in order to facilitate the processing of your purchase.
This site may use a third-party click tracking analytics tool (such as DART, Omniture tags, DoubleClick and Google Analytics) to capture click through statistics.
www.paramountpools.co.nz and various other similar and/or related sites may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the location associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
When you visit our website the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
If you visit this site with an open ID, you may integrate with third-party social media sites, and www.paramountpools.co.nz and various other similar and/or related sites may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.
Users may be directed to www.paramountpools.co.nz and various other similar and/or related sites via banner ads, site links or QR Codes. Ads, site links or QR Codes may use tools such as cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.
SHARING YOUR INFORMATION
www.paramountpools.co.nz and various other similar and/or related sites does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.
Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Poolquip programs and services.
We may share personal information that we collect about you with other companies within the Poolquip’s family of companies or subsidiaries
Personal information that you provide to www.paramountpools.co.nz and various other similar and/or related sites may be shared with persons, sole traders, partnerships, businesses, dealers and/or dealerships that sell products manufactured by Poolquip. This is necessary in order to honour your request for a price quote or in order to provide information for purposes of contacting you in their regular course of business. The person, sole trader, partnership, business, dealer and/or dealership that sells products manufactured and/or distributed by Poolquip is not restricted by Poolquip in their use of your data.
SECURITY OF YOUR INFORMATION AND ACCESS BY YOU
Subject to the uses described above, we will protect personal information we gather from you by storing it in secure locations to ensure it is not lost or accessed by unauthorised third parties.
If you ask, we will provide you with copies of your personal information we hold. You can ask us to correct the personal information we hold on you if you believe it is incorrect. We promise to make that correction immediately and will ensure that we take reasonable steps to ensure the accuracy of the information before we use it.